Magnificent Snowmen in the Streets of Russia



While DC is expecting cold temps and a few inches of snow – at best – Russia flexes its Northern *ahem* prowess in this magical advertising campaign for a play called “Snow Show” (the Story of Slava Polunin).

I couldn’t seem to find the creative firm behind this idea, but that the images made it in the two papers I read thus far this morning (Wash Post Express and Wash Times) says something for its reach.

Anyone have more details? (I’d ask my Russian colleague today, but she’s travelling on business)

IT TAKES A VILLAGE TO BUILD ONE.



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